October 2021 koi insider
Breast cancer print tops, while supplies last. koi is supporting breast cancer research with our limited edition
koi is donating $2 from the sale of each breast cancer top and $1 from the sale of each BCRF badge reel to the Breast Cancer Research Foundation for a minimum donation of $15,000.
YOUR CUSTOMERS ARE THINKING PINK THIS MONTH. ARE YOU READY?
We’ve got you covered with a wide range on reorderable styles in many shades of pink. Are you stocked up?
koi Basics Katie top koi Basics Becca top koi Basics Marie top koi Basics Laurie pants koi Basics Holly pants koi Basics Jane pants koi Lite Philosophy top koi Lite Serenity top koi Lite Spirit pants koi Lite Peace pants
HEATHER AZALEA PINK
koi Basics Becca top koi Basics Charlotte top koi Basics Holly pants koi Basics Jane pants
koi Lite Philosophy top koi Lite Serenity top koi Lite Spirit pants koi Lite Peace pants koi Classics Nicole top koi Classics Lindsey pants Betsey Johnson Sweet Pea top Betsey Johnson Freesia top Betsey Johnson Aster jogger Betsey Johnson Buttercup pants
Next Gen Ready to Work top Next Gen Hustle & Heart top Next Gen Everyday Hero pants Next Gen Good Vibe jogger
Planet koi Renew top Planet koi Longevity top Planet koi Cherish jogger Planet koi Nova pants
koi Lite Philosophy top koi Lite Serenity top koi Lite Spirit pants koi Lite Peace pants koi Classics Katelyn top koi Classics Lindsey pants
1 in 8 women in the U.S. will develop breast cancer in her lifetime.
There are more than 3.8 million breast cancer survivors in the U.S.
Every 2 minutes a woman is diagnosed with breast cancer in the U.S.
When caught early, survival rates are the highest they’ve ever been.
The average 5-year survival rate for early stage breast cancer is more than 90%
Hello Dear Retail Partners,
We hope this newsletter finds you all doing well and staying safe. I wanted to catch you up on what’s going on at koi in the coming weeks. If you’ve been to our koihappiness.com website lately, you might have noticed that it’s pink! It’s part of our #koiGoesPink initiative to support Breast Cancer Awareness Month. We’re carrying this campaign across social media, email and more.
In addition to print tops benefitting the Breast Cancer Research Foundation (BCRF), we’d like to remind you that koi offers one of largest selections of pink scrubs anywhere. We carry multiple shades of pink in a variety of styles and fabrics. So if your customers are thinking pink, think koi!
Finally, we want to give you a heads up that koi will be at the URA Show November 14-17 in San Antonio, TX. We’re proud to support the URA and we look forward to seeing our friends and valued retail partners at this event. We wouldn’t miss it! Hope to see you there!
VP, Sales & Marketing
FILL IN FRIDAYS ARE COMING BACK IN NOVEMBER!
Our popular Fill in Fridays promotion will be happening again this November. It’s your chance to earn bigger discounts each week when you stock up on koi reorderables. Look for details soon.
THANK YOU FOR 15 AWESOME YEARS!
October marks our 15th anniversary. We want to thank all our retailers, employees, customers, friends and family who have supported us over the years. We wouldn’t be here without you. It’s hard to believe koi has been around for 15 years now. Time flies when you’re having fun!
SEE YOU AT THE URA SHOW IN NOVEMBER!
We’re looking forward to seeing many of you at this year’s coming Uniform Retailers Association (URA) Show in San Antonio, Texas. The show will take place November 14-17 and we’ll be there previewing our newest styles for 2022, including our completely updated koi Stretch collection. If you’re planning on attending, please contact us to set up an appointment. We hope to see you at the show!
MARK YOUR CALENDAR FOR OUR NEXT OFF-MAP PERIOD IN NOVEMBER.
Our off-MAP periods are among the few times each year when you can advertise current koi and Betsey Johnson items at sale prices. Our next off-MAP period is scheduled starts Wednesday, November 24 through Sunday, December 5.
This period includes Black Friday and Cyber Monday and it is a great opportunity to promote koi and Betsey Johnson scrubs to your customers. Start planning your sales now!
Nanny Connie is a childcare expert, author and celebrity nanny who has worked with Justin Timberlake and Jessica Biel, John Krasinski and Emily Blunt, George and Amal Clooney, Matt Damon, Jessica Alba and more. And she loves her koi scrubs. Here she is rocking her koi Basics!
GET YOUR SCARE ON BEFORE IT’S TOO LATE!
Our Halloween Boohoo top is sold out, but you can still get your hands on our tokidoki Halloween print tops (#384TKD-UHA) and Cat Pumpkin badge reels (#A156-CPK). Act fast to get these scary cute items in your store for the Halloween rush.
- October 1
- International Coffee Day
- World Smile Day
- World Vegetarian Day
- October 4
- National Child Health Day
- National Taco Day
- October 5
- National Do Something Nice Day
- World Teachers Day
- October 6
- Physician Assistant Day
- October 10
- World Mental Health Day
- October 13
- Emergency Nurses Day
- October 14
- National Dessert Day
- October 15
- National Mammography Day
- October 18
- Health Care Aide Day
- October 20
- International Sloth Day
- National Medical Assistants Day
- koi Day (It’s our 15th anniversary this year!)
- October 21
- National Apple Day
- October 23
- Make a Difference Day
- October 24
- National Mother-in-law Day
- October 28
- National Chocolate Day
- National First Responders Day
- October 29
- National Cat Day
- October 31