November 2021 koi insider
THE HOLIDAYS ARE COMING SO BE SURE TO STOCK UP ON OUR
A. SUPER CUTE BELL TOP WITH “BETSEY STOCKING” PRINT (B114PR-BJS) AND MATCHING PENGUIN SHAKER BADGE REEL (BA156-PNG)
B. YOUR CUSTOMERS WILL ALSO LOVE OUR TOKIDOKI STRETCH LUNA TOP WITH “HOLIDAY UNICORNO” PRINT (1003TKD-UHL)
C. AND OUR koi LITE RAQUEL “TIE DYE SNOWFLAKE” GLITTER PRINT TOP (385PR-TSF)
D. FROM koi BASICS, GET IN THE HOLIDAY SPIRIT WITH OUR LESLIE “CHRISTMAS LLAMA” (384PR-CHL)
E. koi BASICS “HOLIDAY DINO” (384PE-HLD)
F. “SNOW FLAKES” (384PR-SNL) PRINT TOPS PLUS, DON’T FORGET OUR “TALKING” SANTA BADGE REEL WITH THE REAL SOUND (A182-SNA)
Restock koi each Friday in November and get a larger discount every week! Discounts start at 6% on the first Friday (Nov 5th) and increases 2% every week. You must participate each week to get the following week’s discount. The promotion starts 11/5 and goes through 11/26/21. It’s a great way to stock up for Black Friday and CyberMonday. Contact koi customer service for details.
Minimum 50 pieces per order. Not valid on previously placed orders. For orders placed on The Uniform Solution or the koi B2B site, please notify koi customer service that you are participating in the promotion so that you can be credited properly.
Use Promo Code : FIFNOV21
SHINE LIKE THE STAR YOU ARE
Add a little sparkle to the holiday party season with our Limited Edition koi Lite Serenity tops (317L) and Clarity jackets (445L). Available in Azalea Pink with Gold Glitter, Charcoal with Iridescent Glitter or Black with Iridescent Glitter, these festive styles feature rhinestone zippers and are sure to be a hit with customers looking for a little holiday bling!
Greetings Dear Retail Community,
We hope our newsletter finds you all doing well and enjoying this wonderful fall season. In this month’s edition we are reminding everyone to take advantage of our popular Fill In Fridays promotion that kicks off during the first week of November. It’s a great way to build healthier margins while you stock up for the upcoming Black Friday Off MAP period that runs Nov 24th – Dec 5th.
We will be sending details out to you via email very soon, or you can contact your sales representative and customer service to learn more.
For those of you that are traveling to San Antonio for the URA Show November 14 – 17, we look forward to seeing you and showcasing our latest koi collections for 2022. We are proud to support URA and to make this show more exciting, we will have several drawings for a chance to win valuable prizes.
Please stop by our booth to sign up, or you can make an appointment through your koi sales representative. Safe travels and we look forward to seeing you there!
Finally, as we approach the Thanksgiving season, everyone at koi would like to recognize all of the valued retailers that have supported our company over the last 15 years. That’s right, we are celebrating our 15th Anniversary and we are grateful for your continued loyalty.
You’ve all been a big part of our success here at koi and we look forward to contributing to your success in the coming years.
VP, Sales & Marketing
INTRODUCING THE NEXT GREAT SCRUB PANT!
We’re excited to introduce our new Alma pant coming for Spring 2022. We think healthcare professionals will agree that it is koi’s next great scrub pant. This super comfy pant features a yoga-style drawstring waist, 8 roomy pockets, utility loop and a toggle at the hem to adjust the leg opening. It looks and fits great with the comfort and functionality your customers are looking for.
It’s part of our completely updated koi Stretch collection, featuring koiCotton+™, powered by SynFlex Technology™. The new koi Stretch combines the durability and easy care of synthetic fabrics with the breathability and softness of cotton. Visitors to our booth at the URA Show can enter to win 24 units of our new Alma pants and 24 units of any koi Stretch top!
Our off-MAP periods are among the few times each year when you can advertise current koi and Betsey Johnson items at sale prices. Our next off-MAP period is scheduled for Wednesday, November 24 through Sunday, December 5. This period includes Black Friday and Cyber Monday. It’s a great opportunity to promote koi and Betsey Johnson scrubs to your customers. Start planning your sales now!
SEE YOU AT THE URA SHOW IN NOVEMBER!
We look forward to seeing many of you at this year’s Uniform Retailers Association (URA) Show in San Antonio, Texas, Booth #117. The show will take place November 14-17 and we’ll be there previewing our newest styles for 2022, including our completely updated koi Stretch collection. If you’re planning on attending, please contact us to set up an appointment. Plus, drop by our booth for our show discount and a raffle to win great prizes. For more info, click here
BIG CHANGES TO OUR OFF-MAP CALENDAR IN 2022!
Instead of just 3 off-MAP periods each year, koi will be offering 9 different off-MAP periods in 2022. Seven of these off-MAP periods will allow you to put individual koi collections on sale, while two of these off-MAP periods will allow you to put all koi collections on sale. These changes to our off-MAP calendar will allow you to offer more koi sales throughout the year and provide you with greater flexibility to compete in today’s competitive landscape. To view our 2022 Off-MAP calendar, click here
IMPORTANT UPDATES TO OUR MINIMUM ADVERTISED PRICE (MAP) POLICY.
We’ve updated our MAP Policy for 2022 to center around two pricing components, the Suggested Retail Price (SRP) and the Internet Minimum Advertised Price (IMAP). SRP refers to our recommendation for retailers when selling koi products at physical store locations. IMAP establishes a minimum price that retails can advertise koi products online or over the Internet. The IMAP calculation for koi products is keystone + $3, based on koi’s wholesale prices. (Note: keystone is equal to twice the wholesale price.) Please consult with your koi sales rep or refer to our 2022 MAP Policy for additional details. To view our 2022 MAP Policy, click here
THE TOP 5Our top 5 bestselling women’s pants online (last 3 months):
koi Lite Peace pants
koi Basics Holly pants
koi Basics Laurie pants
koi Lite Spirit pants
ARE YOU STOCKED UP
- November 1
- All Saints Day
- Dios Los Muertos (Day of the Dead)
- November 4
- Check Your Blood Pressure Day
- November 6
- Book Lovers Day
- National Nacho Day
- November 7
- Daylight Savings Time ends
- November 9
- World Freedom Day
- November 11
- Veterans Day
- November 13
- Caregiver Appreciation Day
- World Kindness Day
- November 14
- Operating Room Nurse Day
- World Diabetes Day
- November 15
- America Recycles Day
- Clean Your Refrigerator Day
- November 16
- International Tolerance Day
- November 17
- World Peace Day
- November 18
- Great American Smokeout
- November 25
- November 26
- Black Friday
- November 28
- Advent Begins
- Chanukah Begins
- November 29
- Cyber Monday
- Chia Pet Day