January 2022 koi Insider
JANUARY IS A GREAT TIME TO…
freshen up in-store displays, bring in new styles for customers eager for something new, target group sales
(it’s one of the busiest months for group purchases)
If you haven’t experienced the new koi
Stretch in person, get ready to be amazed!
We’ve completely updated koi Stretch and
made it better
than ever! The new koi Stretch is all about comfort, breathability and maximum utility and functionality
koiCotton+™ and powered by SynFlex Technology™
The new koi Stretch combines the durability and easy care of synthetic fabrics with the breathability and softness of cotton. Your customers will love our new koi Stretch fabric. If you haven’t ordered it for Spring yet, you could be missing out on your next bestseller!
UPDATE ON SPRING SHIPMENTS
Like many other manufacturers, we’re currently facing global supply chain issues and shipping delays with some of our factories and suppliers. The good news is that most of our Spring 2022 styles have arrived in our warehouse and we hope to have all Spring merchandise in house before the end of the month. We appreciate your patience as our warehouse team works to get your order to you as quickly as possible.
FREE-IN-STORE POP MATERIAL
With your koi Stretch order. Retailers ordering the new koi Stretch will receive free point-of-sale materials included with your shipment to help promote this new collection in store!
GET READY FOR THE
FIRST OFF-MAP PERIOD OF 2022!
Our next OFF-MAP period will be January 21–30. This is one of the few times each year when you can offer sale prices on ALL current koi and Betsey Johnson collections. Be sure to stock up now. January is a great time to offer your customers a sale!
NOTE: Due to retailer feedback, we have revised the 2022 OFF-MAP Calendar that we previously issued. Our revised 2022 OFF-MAP Calendar features 4 OFFMAP periods and more closely aligns with what we’ve done in years past.
2022 koi PROMOTIONAL PLANNING CALENDAR
Refer to this calendar to plan for upcoming OFF-MAP periods in 2022 as well as special promotions highlighting koi collections. Details on individual promotions will be available as the dates get closer.
WITH ALL koi STRETCH TOPS, LIMITED TIME ONLY!
Free scrunchies are attached directly to the tops so your customers get this free gift at the time of purchase, while supplies last!
French Bull by koi
our new collaboration launching Summer 2022!
French Bull by koi is a new scrubs collection that reimagines the ordinary with a vibrant twist. With their motto of “Live Vivid” French Bull expresses the vividest in all of look. Splashing off this Summer, you’ll want to pre-order from this extraordinary collection today.
To preview this collection in English, click here.
To view in Spanish, click here.
OUR SUMMER 2022 CATALOG IS HOT OFF THE PRESSES!
If you have not received our SUMMER 2022 catalog yet, expect it in your mailbox any day now.
HAPPY NEW YEAR RETAIL PARTNERS!
I hope everyone enjoyed a great holiday season with family and friends. They always seem to go by too fast but create wonderful memories for so many of us.
All of us at koi are happy to announce the recent change to our 2022 Off-MAP & Category Promotion Calendar. After distributing the original 2022 Off-MAP Calendar last month, we took note of your feedback and adjusted accordingly.
As such, we are going back to our original 4 Off-MAP periods, similar to what we’ve done over the last few years. The other promotional periods that you’ll notice on our calendar will still run regular IMAP/MAP pricing.
Each of these are centered around a single collection where we will provide an upfront stock-up discount to help you build better margins. We will also promote these collections via social media in order to help raise awareness and drive sales to your brick-and-mortar stores. This change comes as a result from your feedback and we really appreciate it!
Your support of koi over the last several years is greatly appreciated! We are super excited to kick off a new year with all of you and look forward to contributing to your success.
All the Best in 2022!
VP, Sales & Marketing
NEW koi NEXT GEN COLORS
True Ceil and Olive!
By popular demand, our women’s Hustle & Heart top, Ready to work top, everyday Hero pant and Good Vibe jogger are now available in True Ceil and Olive.
PREVIEW OUR NEWEST STYLES AND COLORS FOR SUMMER!
Check out our Summer line review video to see what’s coming for Summer 2022.
Link to English version of line review video at https://youtu.be/yP45R996bvg
Link to Spanish version of line review video at https://youtu.be/eOfpOJOOZxk
The four official OFF-MAP periods listed in the calendar are the only dates in 2022 when retailers can advertise current koi merchandise at less than the minimum prices outlined in koi’s Minimum Advertised Price (MAP) policy. Promotions and dates subject to change. OFF-MAP periods applicable to US and Canada only.
- January 1
- New Year’s Day
- January 2
- National Science Fiction Day
- January 4
- National Spaghetti Day
- National Trivia Day
- January 12
- National Pharmacist Day
- National Hot Tea Day
- January 13
- National Rubber Duckie Day
- International Skeptics Day
- January 14
- National Dress Up Your Pet Day
- January 15
- National Hat Day
- National Bagel Day
- January 17
- Martin Luther King Day
- January 19
- National Popcorn Day
- January 21
- National Hugging Day
- January 23
- National Pie Day
- January 24
- National Compliment Day
- National Peanut Butter Day
- January 25
- National Opposite Day
- January 28
- National Have Fun at Work Day
- National Kazoo Day