December 2021 koi insider
There’s still time to stock up on holiday styles and badge reels! The holidays are coming so be sure to
restock holiday items, now on clearance! Still available, while supplies last:
ON SPRING SHIPMENTS
Like many other manufacturers, we’re currently facing global supply chain issues and shipping delays with some of our factories and suppliers. While some of our Spring 2022 collection is available to ship from our warehouse now, we’re still awaiting delivery on a number of items. We’re currently able to send partial orders from our Spring collection. However, if you prefer us to withhold sending your Spring merchandise until we can ship it as a complete order, please contact your koi customer service ret at 800.828.4526 and we’ll do our best to accommodate your request.
It’s a great day to promote
the koi Basics Leslie top with
“Christmas Llama” print (384PR-CHL) to your customers.
THE NEW koi STRETCH IS HERE FOR SPRING!
We’ve completely updated our popular koi Stretch collection and made it better than ever! The new koi Stretch is all about comfort, breathability and maximum utility and functionality
FEATURING : koiCotton+™ and powered by SynFlex Technology™
The new koi Stretch combines the durability and easy care of synthetic fabrics with the breathability and softness of cotton.
Your customers will love our new koi Stretch fabric. If you haven’t ordered it for Spring yet, you could be missing out on your next bestseller!
Greetings Dear Retail Community,
It’s hard to believe that December is already here and the new year is upon us. We hope that you all had a wonderful Thanksgiving holiday with family and friends and that your travels were safe. To all the retailers that were able to make it to the koi booth at URA, thank you very much for taking the time to visit with us and review our exciting new collections for Spring & Summer 22. A big congratulations also to all of the raffle winners! We had a total of 10 winners and we hope the prizes help you build new growth opportunities for your business.
As many of you already know, our new off-MAP calendar for 2022 has changed quite a bit from previous years. To support you with the off-MAP periods next year, we will be providing you a healthy stock-up discount promotion for each off-MAP period. These stockup promotions will run prior to the offMAP date and allow enough time for shipping to you before the sale begins. This is designed to assist you with any margin shortfalls that you would otherwise incur during the sale period. Stay tuned for more details to come soon.
Thank you again for your support in 2021! You’ve all been a wonderful part of our success here at koi and we look forward to helping you grow your business in the coming new year!
Happy Holidays from all of us at koi!
VP, Sales & Marketing
WITH ALL koi STRETCH TOPS, LIMITED TIME ONLY!
To encourage your customer to try new koi Stretch, we’ve included a free scrunchie with all koi Stretch tops shipping for Spring 2022. This is a limited introductory offer that will not be included in future seasons. Free scrunchies are attached directly to the tops so your customers get them immediately upon purchase, while supplies last!
IT WAS AWESOME SEEING YOU AT THE URA SHOW!
We had an amazing time seeing so many of our retailer partners and customers at the Uniform Retailers Association (URA) Show last month in San Antonio. It was great being able to preview our new Summer 2022 collection in person and catch up with old friends and colleagues!
TO OUR URA SHOW RAFFLE WINNERS:
LaVie Scrubs – Lake Worth, FL
Magic Scrubs – Puerto Rico
Piyamedic – Mexico City
The Uniform House – Indianapolis, IN
4-WAY/72 UNITS NEW COLLECTION
Gittin Store – Great Falls, MT
Legacy Scrubs – Cleburne, TX
KOI STRETCH ALMA PANTS GIVEAWAY
Scrubs & Style – Lubbock, TX
Crazy Scrubs – Denver, CO
Midwest Uniform Supply – Galesburg, IL
Scrubs 365 – Olympia, WA
OUR SUMMER 2022 CATALOG IS COMING SOON!
Look for our new Summer 2022 catalog in your mailbox soon. It’s filled with our newest styles and prints, including our amazing new French Bull by koi collection!
STOCK UP FOR JANUARY SALES!
Year after year, January has proven to be one of the best months, if not the best month, for scrubs sales. Budgets are reset and with the start of a new year, nurses and other healthcare professionals are eager to add new scrubs to their wardrobes. To ensure a successful January, be sure to be stocked up on bestselling items and colors as well as new styles and prints for your customers eager to buy!
JUST A REMINDER, THE CURRENT OFF-MAP PERIOD ENDS SUNDAY, DECEMBER 5THNext year, we will be changing up our off-MAP calendar a bit to allow our retail partners to put current koi and Betsey items on sale more frequently. There will be 9 separate off-MAP periods in 2022. The first off-MAP period next year will be January 14-24, 2022 for Betsey Johnson scrubs and accessories. To view our 2022 Off MAP calendar, click here
IMPORTANT UPDATES TO OUR MINIMUM ADVERTISED PRICE (MAP) POLICY.
We’ve updated our MAP Policy for 2022 to center around two pricing components, the Suggested Retail Price (SRP) and the Internet Minimum Advertised Price (IMAP). SRP refers to our recommendation for retailers when selling koi products at physical store locations. IMAP establishes a minimum price that retails can advertise koi products online or over the Internet. The IMAP calculation for koi products is keystone + $3, based on koi’s wholesale prices. (Note: keystone is equal to twice the wholesale price.) Please consult with your koi sales rep or refer to our 2022 MAP Policy for additional details. To view our 2022 MAP Policy, click here
THE TOP 5Our top 5 bestselling women’s pants online (last 3 months):
koi Basics Becca top
koi Lite Serenity top
koi Like Philosophy top
koi Classics Katelyn top
koi Basics Katie top
ARE YOU STOCKED UP
- December 1
- World AIDS Awareness Day
- December 4
- National Sock Day
- National Cookie Day
- December 8
- National Brownie Day
- December 9
- National Llama Day
- December 10
- Human Rights Day
- December 12
- International Children’s Day
- Gingerbread House Day
- December 13
- National Ice Cream Day
- December 17
- National Ugly Sweater Day
- December 21
- Winter Solstice
- December 23
- December 24
- National Chocolate Day
- Christmas Eve
- December 25
- Christmas Day
- December 26
- December 27
- National Fruitcake Day
- December 28
- Boxing Day
- December 30
- National Bacon Day
- December 31
- New Year’s Eve